Privacy Policy

Wharf Motors understands and respects the importance of your privacy. This Privacy Policy outlines how we use the personal data we collect from you, or that you provide to us. Please read the following information carefully.

For the purpose of the General Data Protection Regulation (GDPR) 2018, we, Wharf Motors (also collectively referred to as “we”. “our” and “us”) are the Data Controller and Processor for info@wharfmotors.co.uk (The Site).

The GDPR 2018 introduces the following principles to UK law:

  • Lawful, fair and transparent processing of data
  • The purpose for which personal data is collected must be specified, explicit and legitimate, and the data must be processed in a manner that remains compatible with the initial purpose for which it is collected
  • Data is not excessive and remains adequate and relevant data to the purpose
  • Accuracy of data is maintained
  • Data is stored for no longer than necessary
  • Appropriate measures are taken to ensure data is processed in a secure manner

By submitting your personal data via this web site, you agree to the transfer, storing or processing of it as set out below. As a business, we require these details in order to fulfil our services to you. Please do not use this website if you do not agree with any of the following.

WHAT INFORMATION DO WE COLLECT?

If just browsing The Site, our servers and cookies collect the following generic information about you;

  • The Operating System you use e.g. Windows
  • The Browser you use e.g. Safari or Google Chrome
  • The device you are using to view this website e.g. Desktop or Mobile
  • General Demographics e.g. Gender, Age Bracket & Broad Location
  • Your IP Address
  • Your Behaviour on our Site e.g. Page Views, Link Clicks etc.

Only when voluntarily completing a form on The Site, do we then have access to the following information:

  • E-mail Address
  • First & Last Name
  • Telephone Number
  • Other Personal Details used to fulfil our services

If you fill in any of the contact forms on our site we will collect amongst other things, the following details:

  • E-mail Address
  • First & Last Name
  • Telephone Number
HOW WE COLLECT YOUR INFORMATION

DIGITAL

  • Cookies (Please refer to the Overview Table in the Cookies section below)
  • Contact Forms

OFFLINE

  • We may from time to time record telephone calls you have with members or our staff for training purposes and to improve the quality of our service.
  • Customer Satisfaction Surveys 
COOKIES

We store cookies on your computer to identify that you have been to our site before, and to personalise certain content based on previous behaviour. We do use third party cookies to track data.   A summary of the cookies used on this Site and what they are used for can be viewed below.

You can opt out of Google’s use of cookies by visiting Google’s Ads Settings page:
http://www.google.com/settings/ads. If you would not like to be tracked during your visit you can install a Do Not Track Plugin for Google Chrome or enable the Do Not Track feature in Firefox. You can also visit http://www.aboutCookies.org/ or http://cookiepedia.co.uk/ for further information how to manage and delete Cookies.

Cookie

Domain

Purpose

_ga

wharfmotors.co.uk

Google Analytics Tracking – helps to understand how users engage with the website (collected in anonymised format)

_gali

wharfmotors.co.uk

Google Analytics Tracking – universal figures (collected in anonymised format)

_gat

wharfmotors.co.uk

Google Analytics Tracking – used to calculate loading time (collected in anonymised format)

_gid

wharfmotors.co.uk

Google Analytics Tracking – used to distinguish users from each other (collected in anonymised format)

SSESS%ID%

wharfmotors.co.uk

Session Identification

has_js

wharfmotors.co.uk

Ascertaining whether the user’s device supports Javascript

 
HOW WE USE YOUR INFORMATION
  • To enable us to provide our services
  • To personalise repeat visits to our site
  • To respond to specific enquiries and queries
  • For resolving complaints and dealing with disputes
  • To notify you about changes to our service
  • To ensure that content from our Site is presented in the most effective manner for you and for your computer;
  • For preventing and detecting fraudulent or criminal activity
  • If you have given us your consent to receive marketing communications by email, are a customer of ours or you have previously asked us for information about our services, we may send you marketing messages by email. However, in every marketing email message we send you, we will give you the opportunity to unsubscribe from our mailings altogether.
  • For internal research/analysis and customer profiling.

Please note the usage as outlined above applied to all information we hold about you, however we obtain it during your journey with us.

 
DISCLOSURE OF YOUR INFORMATION
  • We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with law, enforce our site policies, or protect ours or others rights, property or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising or other uses. 
  • You have the right at any time to ask us not to process your personal data for marketing purposes. You can exercise your right to prevent such processing by not ticking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at info@wharfmotors.co.uk
ACCESSING YOUR INFORMATION
  • The GDPR 2018 gives you the right to check that your personal data is being processed lawfully. Your subject access right can be exercised in accordance with the act. Any subject access request must be made in writing to info@wharfmotors.co.uk .
  • If you would like amendments made to your data e.g. change of name or contact details, please contact us at any time via info@wharfmotors.co.uk .
 
DATA SECURITY

The transmission of information via the internet is not completely secure, and although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to this web site, therefore any transmission is at your own risk.
Once we have received your information, we will take all reasonable steps to keep your personal data secure (both technologically and physically) and to try to prevent any unauthorised access to it.  All information you provide to us is stored on our secure servers. 
If at any point you suspect or become aware of a breach in security, or receive suspicious communications from someone claiming to be from Wharf Motors please let us know immediately via info@wharfmotors.co.uk .

 
EXTERNAL LINKS

Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

 
AMENDMENTS

We reserve the right to update or alter this Privacy Policy from time to time without notice to you.

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